who we are

our management team

Our dedicated research team delivers a seamless client journey from start to finish,
providing a quality service on time and within budget.

KATE GIBSON, Managing Director   

AILIS HICKEY, Deputy Managing Director

ÁINE McDERMOTT, Field Director

who we are

our management team

Our dedicated research team deliver a seamless client journey from start to finish, delivering a quality service, on-time and within budget.

KATE GIBSON, Managing Director

kate@grofieldwork.com

Kate has been at the helm of GRO Fieldwork for over 20 years. She founded The Grafton Suite in 2000—now GRO Fieldwork—a leading global market research company, project-managing research in over 30 countries worldwide.

Kate’s ability to forge strong relationships and comprehend the nuanced challenges of various projects has resulted in strategic partnerships that stand the test of time. Her leadership continues to drive the company’s mission of empowering clients with the insights they need to make informed decisions in an ever-changing world.

AILIS HICKEY, Dep. Managing Director

ailis@grofieldwork.com

Ailis joined GRO in August 2023, bringing over 20 years of market research experience across various industries. As Deputy Managing Director, she drives GRO’s growth, innovation, and operational efficiency.

Ailis excels in strategic planning and project management, shaping GRO’s direction. Her leadership promotes collaboration and delivering high-quality research solutions to clients.

Known for transparency and accountability, Ailis fosters a culture of continuous improvement. Her focus on innovation keeps GRO competitive and adaptable to clients’ ever-changing needs.

ÁINE McDERMOTT, Field Director

aine@grofieldwork.com

Áine joined GRO in 2012 as Field Director, having worked previously in another leading market research company in Ireland. She’s responsible for the day-to-day running of a very busy field department. She is committed to ensuring that the right people are recruited, with a focus on quality assurance and engagement.

Áine is a conscientious and detail-driven Project Manager known for her exceptional organisational skills and unwavering commitment to excellence. Áine indulges her love for photography – an interest that beautifully aligns with her attention to detail.