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Kate had many careers before market research – nurse, midwife, actress, producer – and they were all pivotal in shaping the person and businesswoman she is today. She always had business in her blood, and when she returned to Ireland from the UK in 2000, she started The Grafton Suite – now GRO Fieldwork.

Kate’s ability to forge strong relationships and comprehend the nuanced challenges of various projects has resulted in strategic partnerships that stand the test of time. Her leadership continues to drive the company’s mission of empowering clients with the insights they need to make informed decisions in an ever-changing world.

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