Lorraine O Rahilly and Associates Limited, is a provider of market research and facilitation services in Ireland. This privacy policy relates to our use of any personal information you provide to us in compliance with the General Data Protection Regulations (GDPR) 2018 and The Market Research Society code of conduct.

How will you be contacted?

We may invite you to participate in market research interviews online, by telephone, in person or through the post. Your contact details may have been provided to us from our client’s customer or employee database, samples provided by a third party or through publicly available data.


The legal basis we use to collect and process your personal information is on the basis of freely given consent. Your consent will be requested prior to or at the time of collecting your personal information. It can be withdrawn at any time by emailing lorraine@lorraineorahilly.ie

What personal information do we collect?

We collect personal data (information that can be used to identify you directly or indirectly) that is necessary and relevant for any given market research project. On occasion we may ask you for sensitive information pertinent to the market research project.  On these occasions we will only collect the minimum amount of information needed to inform the market research project. If audio or video recordings are being made you will be informed, and your consent sought prior to participating in the research.

Who will have access to your personal information?

We do not share any personally identifiable information with any third party without your explicit consent. All data is compiled for analysis and reporting and individual responses are not identifiable. All participant responses will be anonymised and pseudonymised so they can no longer be attributed to a specific individual.

When necessary we work with project partners including fieldwork agencies, recruiters and transcribers.  All our project partners are GDPR compliant and we have agreements in place to safeguard your information.

Where transfer of your personal information is necessary we only transfer this information within the European Economic Area with the same level of data protection in line with GDPR.

Storage of personal information

Personal data is held securely for the minimum time possible before being erased. This period is based on practical and legal requirements as defined in our data retention policy.

Your Rights

You are entitled to exercise your rights (under GDPR) to access the information we have collected about you. You also have the right to request any amendments or deletions of this information.

If you have any queries or complaints, you can contact Lorraine O Rahilly at lorraine@lorraineorahilly.ie

The Data Protection Commission is the Irish supervisory authority responsible for monitoring the application of the GDPR.