Car Recruitment
Should we be looking at different and more realistic criteria when recruiting for car research? Most often it is like trying to find a needle in a haystack with all the permutations given by a client and does not necessarily reflect…
Algorithms in qual research
Why I prefer the personal approach. Whenever I am asked to use an algorithm for qualitative recruitment I am filled with disappointment (bit dramatic I know!). Not all are bad but I feel most are suited to quantitative research where numbers…
Complicated specs and low incentives can gives rise to poor quality respondents!
I’m sure you agree with me that recruitment for focus groups and all other qualitative methodologies have got increasingly tougher to recruit over the past 5 years and we are asking for so many variant’s on every group /participant recruited,…
A plea to all researchers planners and clients to only use certified bona fided Market Research companies and field agencies to recruit respondents
Clients and researchers should be discouraged from going to recruiters directly to recruit their projects as these people are not regulated and supervised properly and we cannot monitor the quality and standard of their work. If you really care about…
Who we are
GRO is an ISO – 20252 accredited fieldwork agency service which manages the recruitment of participants for focus groups, online and offline, community and online platforms, depth interviews, intercepts, ethnographic studies, mystery shopping and provide interviewers for all quantitative research…