A plea to all researchers planners and clients to only use certified bona fided Market Research companies and field agencies to recruit respondents

Clients and researchers should be discouraged from going to recruiters directly to recruit their projects as these people are not regulated and supervised properly and we cannot monitor the quality and standard of their work.

If you really care about quality and want to bring about change to improve the quality of recruitment in qualitative research the industry must introduce more stringent regulation, quality standards and training, and discourage companies taking shortcuts and going to individual recruiters whose work is unsupervised.

All qualitative recruitment should be managed through a bona fide Market Research Company with a field division or a specialist fieldwork company. Would you go to an unlicensed electrician to do work on your electrics? Sure it’s cheaper – but is it safe? Can you trust it?

I rest my case.