Car Recruitment

Should we be looking at different and more realistic criteria when recruiting for car research?…

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Algorithms in qual research

Why I prefer the personal approach. Whenever I am asked to use an algorithm for…

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Complicated specs and low incentives can gives rise to poor quality respondents!

I’m sure you agree with me that recruitment for focus groups and all other qualitative…

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A plea to all researchers planners and clients to only use certified bona fided Market Research companies and field agencies to recruit respondents

Clients and researchers should be discouraged from going to recruiters directly to recruit their projects…

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