Car Recruitment

Should we be looking at different and more realistic criteria when recruiting for car research? Most often it is like trying to find a needle in a haystack with all the permutations given by a client and does not necessarily reflect…

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Algorithms in qual research

Why I prefer the personal approach. Whenever I am asked to use an algorithm for qualitative recruitment I am filled with disappointment (bit dramatic I know!).  Not all are bad but I feel most are suited to quantitative research where numbers…

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Who we are

GRO is an ISO – 20252 accredited fieldwork agency service which manages the   recruitment of participants for   focus groups, online and offline, community and online platforms, depth interviews, intercepts, ethnographic studies, mystery shopping and provide interviewers for all quantitative research…

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